The platform is rolling out a new feature that enables them to cut down on the quantity of AI-made content appearing in their feeds. This step comes as the company revealed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a widespread release. This advancement comes amid a rise in AI-generated material, fueled by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost a tenth of the quickest rising content creators on a competing service primarily display content made by AI. A large amount of this material is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically absurd or surreal.
Our research shows that a lot of users like content made with AI tools, including computer-generated images to science explainers, and we want to offer the community the ability to adjust the amount of that, depending on their own likes,” said a spokesperson.
Volume and Proportions
The service shared that there are now over a billion videos on its service identified as artificially created. In total, in excess of 100 mn videos are added to the service each day, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the amount of AI content they view by opening the content preference setting in the app and choosing AI-made media. Additional categories that can already be adjusted under the setting cover news, style, cosmetics, and movement.
Content Labeling and Policies
Its rules mandate users to tag lifelike AI-made content, and it forbids harmful fake videos of well-known individuals or emergencies. Any believable AI video that is unmarked can be taken down under its community policies.
Additionally, the service will from now on apply an artificially created watermark to content created with its own AI tools, or identified by an collaborative effort for spotting artificial media. This action is aimed to deter users from seeking to evade the tagging system.
AI Literacy Programs
The company is furthermore introducing a two million dollar educational fund for professionals and organizations to produce educational content about using AI responsibly. This program will support educational bodies specializing in training computer science.
Content Safety Approach
The video-sharing app has justified its content review process, during debate over plans to lay off numerous review team members in the UK. TikTok is expected to reduce a significant number of roles in its user protection team in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but automated tools can protect employees by eliminating the most graphic content prior to it is viewed by staff. The platform reported a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
It is vital to balance people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is why a lot of the machine support is proving valuable work at speed.”
